2020 being what it was, the 2020-21 NBA season didn’t actually begin until January of 2021. I oversaw the collaboration between my team and Translation as we set out to energize a fanbase whose city had been battered by the pandemic. Small businesses had been rocked and the life force of what is sometimes called The Center of the Universe (by people who live here) was being questioned by outsiders and the media. We responded to the doubters with defiant vitality and tangible action, and the team took care of business on the court.

Case Study

Gold Clio - Direct / Film

Bronze Clio - PR

Short List - Branded Entertainment & Content / Film

Launch Video

This piece ran as TVC, social video, and in-arena content.

Silver Clio - Film / :31-:60