When the Knicks made the playoffs for the first time in nine long years, we had to strike the right balance. With Translation as an extension of our internal creative team, we developed a platform that encompassed the jubilation, but also the reverence for a shared purpose. A simple statement that stopped short of championship contender bravado—we’re not there yet—but clearly announced that the Knicks were back in the conversation. A mantra that wove into the vernacular of players and fans alike: We Here.

Clinch Video

TVC

Paid Social Video